美国comScore公司

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　　美国comScore公司网站网址：http://www.comscore.com/

　　美国comScore公司在纳斯达克的交易代码为“SCOR”

• ComScore公司是一个全球性互联网信息服务提供商。
• 美国知名的互联网统计公司
• 美国互联网流量跟踪分析公司
• 美国市场调研公司
• 数字媒体测评机构

• 公司主要业务：
  • 提供第三方数据营销报告和数据产品
  • 为消费者或企业研究市场行情，使企业有更好的营销计划，销售和交易策略。
  • 深入了解客户和竞争对手，帮助客户设计强大的市场营销战略和策略，使其有优越的投资回报率。
  • 发布世界级的互联网或 企业产品需求的调查报告。

• ComScore公司拥有庞大的消费行为数据库以及丰富的市场调查研究的专业知识，可以为消费者或企业在以下行业进行评测或调查研究：
  • 汽车
  • 消费性包装商品
  • 娱乐
  • 金融服务
  • 媒体
  • 制药
  • 零售
  • 技术
  • 电讯
  • 旅行

　　comScore公司为客户进行调查研究，利用公司comScore小组成员，集中讨论范围广泛的在线和离线的问题，包括客户满意度，购买意图，购买具体的品牌，有竞争力的产品/服务，品牌使用行为等。.通过整合信息，comScore公司提供意见或建议，帮助营销人员制定更有效的销售和市场营销战略。

• comScore公司研究分析对象，包括：
  • 市场需求及分析
  • 客户形象和分析
  • 产品开发和优化
  • 品牌和广告跟踪
  • 客户满意度研究

　　ComScore公司目前已经是全球较为知名的互联网统计公司，该公司的统计结果经常被全球的IT媒体和分析机构所引用。据悉，目前该公司的收入大部分来自销售统计报告。

　　comScore (NASDAQ: SCOR) is an internet marketing research company providing marketing data and services to many of the Internet's largest businesses. comScore tracks all internet data on its surveyed computers in order to study online behavior.

comScore Networks was founded in August 1999 in Reston, Virginia.The company was co-founded by Gian Fulgoni, who was for many years the CEO of Information Resources (one of the world's largest market research companies) and Magid Abraham, who was also an ex-IRI employee and had served as President of IRI in the mid-1990s.

Magid and Gian came up with the idea while working with one of the original investors in the company, Mike Santer, who thought up the concept of creating a very large consumer panel online to track online commerce. The problem was that the traditional methods in which companies were tracking online behavior would not work in tracking commerce, because of the lower incidence of buying online. Normal panels in tracking visitation would be around 20-30K and, with less than 2-3% of the population buying online, the panel size needed to be at least 1-2MM. They decided to build a very large panel using more aggressive recruiting methodology and managing for the error by using advanced statistical methods and controls. Years and tens of millions of dollars went into finding the best ways to measure online buying and other behaviors, plus the level of accuracy required for Fortune 1000 companies to buy.

In 2000, comScore bought certain assets and the customer agreements of PCData of Reston, Virginia. PCData was among the earliest Web measurement firms, but increasing competitive challenges (including a threat of a patent infringement lawsuit by industry pioneer Media Metrix) put PCData's future in doubt. The acquisition of PCData's large customer base helped accelerate the growth of comScore's syndicated measurement service, which was widely considered to be more accurate than the service which PCData technology previously delivered.

By 2001, Media Metrix had built a market share lead but had been unable to create a sustainable financial structure. NetRatings, its closest competitor, was armed with strong capital reserves and announced its intention to acquire and integrate Media Metrix. However, after several months, the FTC announced its intention to block the acquisition and accordingly, NetRatings canceled the transaction. comScore was subsequently able to acquire Media Metrix in a deal announced in June 2002.

Media Metrix originated as PC Meter, a business unit of market research company NPD and began publishing statistics in January 1996. In July 1997, it changed its name to Media Metrix, citing the desire to track a wider variety of interactive traffic. In October 1998, Media Metrix merged with its nearest rival, Relevant Knowledge. The company went public as NASDAQ:MMXI in May 1999, reaching a market cap of $135 million on its first day of trading. In June 2000, the company acquired Jupiter Communications for $414 million in stock and changed its name to Jupiter Media Metrix. In the aftermath of the dot-com bubble collapse and associated downturn in internet marketing spending, Jupiter sold the Media Metrix service to rival comScore for $1.5 million in June 2002.

On March 30, 2007, comScore announced its intent to sell shares in an initial public offering and be traded on the Nasdaq using the symbol "SCOR".

In May 2008, comScore announced its acquisition of M:Metrics, a company measuring mobile content consumption. The transaction involved a cash payment of $44.3 million and the issue of approximately 50,000 options to purchase shares of comScore common stock to certain M:Metrics unvested option holders.